Physicians Interactive Group to Provide Comprehensive Online, Real-Time Marketing Solution Across All Brands
CHICAGO, Feb. 8 /PRNewswire-FirstCall/ — Allscripts (Nasdaq: MDRX), the
leading provider of clinical software, connectivity and information solutions
that physicians use to improve healthcare, today announced that its Physicians
Interactive(TM) Group will design, deploy and support an online relationship
management solution for King Pharmaceuticals, Inc. (NYSE: KG) in the U.S.
Physicians Interactive plans to develop a customized version of its
Physician Relationship Management Platform(TM) and infrastructure for King to
utilize with patients and healthcare professionals. The solution will allow
King to centralize its relationships across all brands and automate a two-way
communication with physicians and patients through a sophisticated relational
database. This communication is driven by extensive profiles and designed to
dynamically deploy the right information and resources at the right time.
“At King, our mission is to improve well being through innovative
pharmaceutical products and to provide valuable resources to help physicians
improve the quality of patient care,” stated Steven Andrzejewski, Chief
Commercial Officer for King Pharmaceuticals, Inc. “Physicians Interactive
gives us the ability to continually learn the needs of physicians and patients
and to dynamically deploy the right information, education and resources.
This powerful platform allows us to increase our value to physicians and
patients while reducing our expenditures through automation and better cross-
marketing across our product portfolio.”
Physicians will have access to their own personalized online Resource
Center, available 24 hours a day, seven days a week, helping to quickly
connect them with the right services at a convenient time. These services
include on-demand access to medication samples, patient education materials,
product education programs, product updates, representative requests, market
research, as well as eDetailing(TM) opportunities.
This solution extends the reach of King by optimizing their field sales
force and marketing efforts to reduce costs and unnecessary overlapping
expenditures. In addition to providing consolidated management of online
marketing programs, the platform continually collects real-time input and data
to help King learn and address the needs of the physicians and patients they
serve on a daily basis.
“King has proven its leadership and commitment to improving patient care,
and is now using the latest technology to build upon their success,” said Glen
Tullman, Chief Executive Officer of Allscripts. “Our relationship management
solution will allow King to develop an electronic dialogue with physicians to
help them deliver the highest quality patient care in more efficient and cost-
About King Pharmaceuticals, Inc.
King Pharmaceuticals, Inc., headquartered in Bristol, Tennessee is a
vertically integrated, branded pharmaceutical company. An S&P 500 Index
company, King seeks to capitalize on opportunities in the pharmaceutical
industry through the development, including through in-licensing arrangements
and acquisitions, of novel branded prescription pharmaceutical products in
attractive markets and the strategic acquisition of branded products that can
benefit from focused promotion and marketing and product life-cycle
management. For additional information regarding King Pharmaceuticals, please
Allscripts is the leading provider of clinical software, connectivity and
information solutions that physicians use to improve healthcare. The Company’s
business groups provide unique solutions that inform, connect and transform
healthcare. The Clinical Solutions Group’s award-winning software applications
include electronic health record, practice management, electronic prescribing,
document imaging, emergency department and care management solutions.
Additionally, Allscripts provides clinical product education and connectivity
solutions for physicians and patients through its Physicians Interactive(TM)
Group and medication fulfillment services through its Medication Services
Group. To learn more, visit Allscripts at https://www.allscripts.com.
This announcement may contain forward-looking statements about Allscripts
Healthcare Solutions that involve risks and uncertainties. These statements
are developed by combining currently available information with Allscripts
beliefs and assumptions. Forward-looking statements do not guarantee future
performance. Because Allscripts cannot predict all of the risks and
uncertainties that may affect it, or control the ones it does predict,
Allscripts’ actual results may be materially different from the results
expressed in its forward-looking statements. For a more complete discussion of
the risks, uncertainties and assumptions that may affect Allscripts, see the
Company’s 2005 Annual Report on Form 10-K, available through the Web site
maintained by the Securities and Exchange Commission at http://www.sec.gov.
SOURCE Allscripts -0- 02/08/2007 /CONTACT: Dan Michelson, Chief Marketing Officer, +1-312-506-1217, firstname.lastname@example.org, or Todd Stein, Senior Manager-Public Relations, +1-312-506-1216, email@example.com, both of Allscripts; or James E. Green, Esq., Exec. Vice President, Corporate Affairs of King Pharmaceuticals, Inc., +1-423-989-8125, firstname.lastname@example.org/ /Photo: http://www.newscom.com/cgi-bin/prnh/20061005/ALLSCRIPTSLOGO-b AP Archive: http://photoarchive.ap.org PRN Photo Desk, email@example.com/ /Web site: https://www.allscripts.com http://www.kingpharm.com http://www.sec.gov / (MDRX KG) CO: Allscripts; King Pharmaceuticals, Inc. ST: Illinois, Tennessee IN: HEA MTC CPR STW SU: CQ-CD -- AQTH015 -- 2638 02/08/2007 09:00 EST http://www.prnewswire.com