Market Research
Pharmaceutical companies, medical device manufacturers and research
organizations are looking to conduct valuable market research studies
to validate their product's attributes and solidify their marketing
messages. Traditionally these market research initiatives were conducted
via trips and onsite meetings that were costly and time consuming
to execute. With increasing demands on their time, physicians are
finding it difficult to take hours or even days out of their work
week to participate in these research studies.
Allscripts understands this challenge and developed Physicians
Interactive™, the leading online source for market research
opportunities and product education programs.
Benefits
- An online solution to deliver ethical market research opportunities
to physicians.
- Utilizing the convenience of the Internet, physicians can participate
in these market research surveys 24 hours a day, 7 days a week.
- These incentive-based surveys allow physicians to provide their
valuable insight and expertise to leading healthcare companies.